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Summer School - Beer and Brewing Business

Seep into the rich tradition of Belgian beer and explore the long-term dynamics and current trends in the global beer industry in one of the world's most competitive markets. Enhance your knowledge and boost your business skills with this one-week intensive programme from 25 to 31 August 2019 in Brussels.

Course content

During this unique one-week intensive programme, you will learn the basics of the brewing alchemy, explore the past, present and future of the beer business dynamics and gain a solid understanding of the evolving trends of consumption, distribution and marketing in the brewing industry. You will study the basics of the business model canvas and design your own value proposal applied to the beer sector.

This interactive programme combines lectures led by interdisciplinary faculty, field class, study visits and encounters with professionals. It also features social activities in Brussels, Europe’s capital and one of the most diverse cities in the world.

1. Raw Materials & Brewing Process
2. Business Model Canvas
3. Business Dynamics
4. Market Strategies
5. Distribution & Marketing
6. Branding & Licensing

Course leaders
Claude Boffa, Solvay Business School
Julien del Marmol, Faculté de philosophie et sciences sociales, ULB
Benjamin Wayens, IGEAT, ULB
Laurence Van Nedervelde, Institut Meurice
Anne Pietercelie, Institut Meurice
Christophe Dupont, Duvel Moortgat Group

This programme is organised with Brewing Sciences and Fermentation Technology Department of the Institut Meurice.

Target audience

This programme is intended for participants who wish to boost their business skills and deepen their understanding of the global brewing industry. It is open to master students, young graduates, starter entrepreneurs and practitioners in the beer industry or beer-related sectors (trade advisors, tourism and hospitality professionals,…).

Participants are expected to have a sufficient command of English to follow classes, interact and deliver a short group presentation in English.

Practical information

Participants are expected to arrive in Brussels on Sunday 25 August 2019. A welcome session will be organised. The programme will start on 26 August and end on 31 August 2019.

Solbosch Campus, Université libre de Bruxelles.

No credits. A certificate of attendance will be delivered upon successful completion of the programme.

Housing can be arranged in a student house on campus. For more information, please contact us.

Fee include course materials, coffee breaks, study visits and a closing dinner.

Students: €550
Professionals: €1050
Accommodation fee: €200

Participants working in the Belgian private sector or entrepreneurs may qualify for financial aid. For more information, please contact us.

For any question, please contact us at summerschool@ulb.ac.be.


1. Apply before 1 July 2019. You will need to upload your CV (max. 1 page) and a motivation statement (max. 1 page). Please name these files as follows: yourNAME_CV and yourNAME_motivation.
2. You will be notified if your application is accepted before 15 July 2019.
3. You will be asked to pay your fee within 15 days to confirm your registration.

Participants who wish to cancel their registration must send an email to summerschool@ulb.ac.be.
Cancellation more than 30 days before the start of the programme: a non-refundable administrative €250 fee will apply.
Cancellation less than 30 days before the start of the programme: no refund.
In any case, travel costs, visa costs and any other cost will not be refunded.

If the number of applicants is too low or too high, the organisers reserve the right to cancel the programme or to open waiting lists. If the programme is cancelled by the organisers, the registration fee will be refunded in full. In any case, travel costs, visa costs and any other cost will not be refunded.

Updated on July 1, 2019